We believe good design is as much about what a product does and how it does it, as it is about how it is thought about and talked about. It is about creating meaning and value for users and business.

At DEFIGN, we raise questions and uncover insights that reconnect businesses with their customers and determine paths to take. We conduct primary qualitative research ranging from field research to in-lab methods and augment these with market trends, technology scans, cultural scans and industry analyst perspectives.

At DEFIGN, we partner with businesses to co-create solutions that build on these insights, balancing business goals with user needs. We employ multifaceted innovations for competitiveness. We are particularly interested in domains at the confluence of hardware, software, content and services.

Our work experience spans domains across mobile devices, consumer electronics, software applications (on premise or cloud-based), online services, knowledge work, healthcare, aviation, transit systems and retail.
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